The City of Westwood requested the assistance of ULI to gain an outside perspective to address future plans for and development near Dennis Park, 5050 Rainbow and the Entercom property adjacent to each other.  Considering its proximity to the elementary school and the city’s long term goal to increase school enrollment, what is the best and most innovative redevelopment options for 5050 Rainbow & the Park property?

A 10 person panel of multidisciplinary experts convened, charged with brainstorming the question brought forth by The City of Westwood.  The process began with site tours, followed by interviews of community stakeholders, and finally a closed door panelist session where various options were discussed, and ultimately a final recommendation.

A written report was delivered to The City of Westwood that outlines the panel recommendations.